Moka is a fast growing e-commerce company selling musical plush toys for children. The products all feature high quality classical music, produced and recorded in Quebec, and offer a creative alternative to more commercial and low quality toys.
The company was founded by Isabelle Sciotto in 2018 and quickly became a must have for moms and babies all around Canada. The company success and unique concept allowed Isabelle to win various Small business prizes and grants as well as get a spot on the popular ” dans l’oeil du dragon ” tv show (Quebec’s “Shark Tank”) where she received great feedback from all the investors. Even tho she didn’t receive an official investment offer, the serial entrepreneur Nicolas Duvernois offered to help her and has been a mentor ever since.
Moka is currently working on new products, songs and has even partnered with a production studio to develop a children’s tv-show that will be available in 2022 to expand Moka’s universe.
I have been mentoring and helping Isabelle for the last 2-3 years and since I was already regularly involved with the project I finally decided to take an official position and join the Moka project as an investor and active advisor in September 2019. I strongly believe in the founder and her ability to drive results.
A few numbers and facts about Moka :
- Over 8000 happy customers
- 100+ points of sales around Canada
- Built a community of over 10k engaged fans on social medias
- The universe of Moka expanded to books & musical puzzles
- Teaser for the children’s show
- Consistent growth YoY
- Won the C2 Emerging entrepreneur contest